I hear companies talk a lot about innovation. They often think those who innovate are mysterious or are magically gifted with a creative spark that simply doesn’t exist for the rest of humanity. In my experience, being an innovator comes down to 2 primary keys, and neither of them is magic....

We spend most of our lives striving to fit in with the world around us. We dress like the people around us. We talk like the people around us. We even strive to know the same information as the people around us. Admittedly, much of the conditioning we are given pushes us toward this sameness with...