Innovation and Differentiation

Innovate: “to make changes in something established, especially by introducing new methods, ideas, or products.” 

We push this idea of innovation onto leaders, corporations, civilians, and the like. To be successful means to be innovative, even transformative. We are constantly looking for ways to innovate our cities, our companies, and our communities. To promote innovation is to proclaim that the status quo is not good enough; there are still improvements to be made.

So what does innovation look like to you? What does it mean, and why should it matter? Without innovation, we would not have the technology, resources, or knowledge that we have today. The drive to change the current way of thinking and doing opens up a realm of possibilities. If you have the opportunity to become the best version of yourself and your business, why wouldn’t you? It seems like a simple question, but it holds a lot of weight. Have you ever heard the phrase, “If it’s not broke, don’t fix it”? A lot of people live by this. People like to know what to expect each day, so we seek stability and we form routines. Once we find a groove, we tend to stick to it. But that will never set you apart in business. You don’t want to be adequate enough, and you don’t want your services to just be sufficient. You want people to see your business and know the value that you offer. You want people to recognize your efforts for continuous improvement. Show potential clients that you are adaptive and that you expect more out of your company than just being “good enough.”

Look for opportunities to grow your business and expand your repertoire. This can be done by introducing new ideas and practices or through the improvement of your current dealings. Innovation is not just a word. It is a practice that puts your business at the forefront of clients’ minds.

Written By: Meghan Slaughter